Sinah Motsielwa began her career as an academic and respected high school teacher. She later established an education center followed by a Creative Arts program for disabled learners. Sinah realised that very few resources were available to meet the special needs of blind, deaf and physically challenged children. She began structuring a workable curriculum, developing appropriate course material and sourcing tools to unlock their potential so that they could be integrated into mainstream society.

She approached her business-minded son, Mogomotsi for advice. Where Sinah saw human potential, Mogomotsi saw business potential. The business expanded and was named Tshirologo (which  means ‘to be unveiled’ in Setswana). Its successes saw Mogomotsi named one of 200 prominent Young South Africans by the Mail and Guardian in 2011.